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Tuesday, 13 May 2014 09:33

APA Michelin Automotive Design Panel speaks at Detroit Athletic Club

(DETROIT) -- The 11th Annual Automotive Press Association hosted the Michelin Automotive Design Panel "Drive Your Passion: Engaging Senses, Soul, And Emotion" during a luncheon May 7 at the Detroit Athletic Club.

George Benko, George Benko V, Robert Benko


Dr. Phil C Hessburg M.D. Medial Director: Detroit Institute of Ophthalmology, and Thom Roach Vice President, OE Marketing Michelin North America, he presented Dr. Hessburg with a check for $7,600.00 made out to the Detroit Institute of  Ophthalmology.


The panel included from left. Thomas V. Peters, Director of Exterior Design, Performance Cars, General Motors,Francois Farion, Senior Manager Design Strategy, Nissan Design America, Jason Castriota, Creative Director of Castriota Designs. Formerly Executive Design Director of Saab AB and Chief Designer of Pininfarina S.p.A, and Ben Ebel, Michelin Challenge Design.


Michael Robinet, Manager Director of IHS Automotive Consulting, moderated the panel discussion. The panel discussed the opportunities and challenges of designing sustaining, passion-filled vehicles in the high-tec, highly-constrained future.