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Thursday, 15 August 2013 16:52

Jenny Craig moving away from celebrity endorsements

NEW YORK (AP) - You won't see Mariah Carey or Jason Alexander showing off their new bodies in commercials for Jenny Craig anymore. Ad Age magazine says the new ads will be animated. They start airing Monday. The company's new CMO says they're moving away from celebrity endorsements partly because viewers mixed up which celebrities were plugging which weight loss program. She says people kept complimenting her on the Jennifer Hudson commercials, but Hudson is a spokeswoman for Weight Watchers. However, Jenny Craig is keeping longtime spokeswoman Valerie Bertinelli on contract.