(TRAVERSE CITY) -- A panel of speakers were on hand in Traverse City August 8 and discussed how racing plays an important role in the develpment of the automotive industry-from safety products to new technology in vehicles and engine design. The Center for Automotive Research Management Briefing Seminar was titled "From Racing to Product Development:How Racing can Drive the Product." Roger Curtis and his team have worked hard to make MIS a year-round tourist destination with the addition of sports car and go kart races and non-motorsports events such as a Tough Mudder, a wine and beer festival, and music festivals. Since 2008, MIS has been the home to a significant and growing amount of automotive R&D testing: working with partners such as MDOT TRADAC, USDOT, Rousch Industries, the X-Prize, CAMP, Lexus, and Hyundai.
PHOTO & STORY SUBMITTED BY ROBERT BENKO
PICTURED: Left to Right, Scott D. Gallet, Vice President, Marketing, Public relations, Govenment Affairs, International Communications, BorgWarner Inc.; Roger Curtis, CEO, Michigan International Speedway; Chris Baker, Director, Motor Sports, Michelin North America; Stephen Eriksen, Vice President & COO Honda Performance Development, Inc.; and Moderator Brett Smith, Co-Director, Manufacturing, Engineering & Technology, at Center for Automotive Research.