BROOKLYN, Mich. (Oct. 20, 2015) – Michigan International Speedway officials are proud to partner with FireKeepers Casino, another Michigan-based company, to bring fans the FireKeepers Casino 400 on June 12.
FireKeepers Casino sponsored Pole Day for both NASCAR Sprint Cup Series races at MIS in 2015. Company representatives saw first-hand how well their brand fit with NASCAR fans so it was only natural to increase its involvement in the series.
“FireKeepers Casino Hotel green-lights sponsorship at Michigan International Speedway for the FireKeepers Casino 400,” stated Homer A. Mandoka, Tribal Council Chairman of the Nottawaseppi Huron Band of the Potawatomi. “We are grooved to bring the fans the best experience with the horsepower of NASCAR.”
FireKeepers Casino has found all its guests want an authentic experience and there’s camaraderie among casino-goers. Last year they discovered NASCAR has that, too, as NASCAR fans share a very similar attribute – they all want to be a part of something big.
“We are pleased to continue our partnership with FireKeepers Casino and its increased involvement with NASCAR for the FireKeepers Casino 400 in June,” MIS President Roger Curtis said. “The key to successful partnerships is finding organizations which have similar goals. Michigan International Speedway and FireKeepers Casino are committed to bringing tourists to the state. We both want people to come to this state and see all the wonderful things it has to offer – beautiful landscapes, fun activities year-round and awesome NASCAR racing.”
Through state and local revenue sharing agreements, FireKeepers Casino Hotel in Battle Creek, Michigan, has contributed more than $100 million to the state of Michigan and to a local Revenue Sharing Board since the casino opened in August of 2009. The partnership with Michigan International Speedway allows FireKeepers to continue its involvement in the community and racing, giving the opportunity to entertain its customers at NASCAR’s fastest track.
“The entire team at FireKeepers Casino Hotel is excited to join forces with one of the largest events in the state of Michigan by being the title sponsor of the June NASCAR race at MIS,” said FireKeepers Casino CEO, Brian Decorah. “The Michigan race is one of the most popular races on the NASCAR circuit, and we look forward to providing our guests with once-in-a-lifetime experiences at the track and exclusive VIP access.”
MIS and FireKeepers Casino share the same philosophy of bringing tourists to the state of Michigan.
In addition, FireKeepers Casino and MIS are both committed to the guest experience from beginning to end. They are devoted to making lasting impressions among all their fans.
Each year about 385,000 people visit MIS, generating an economic impact of more than $414 million. Nearly 60 percent of the guests on race weekends come from outside Michigan, making MIS the largest welcome center in the state.
The partnership joining these two brands, both focused on attracting new visitors to Michigan, continues to strengthen the Michigan economy. The partnership includes title sponsorship of the June 12, 2016 Sprint Cup race.
