(DETROIT) — President and CEO Joe Eberhardt of Jaguar Land Rover was the guest speaker during the Automotive Press Association Luncheon on Wednesday, September 30 at the Detroit Athletic Club. He shared insight on Jaguar’s new approach to target the heart of the U.S. luxury market as its lineup shifts from three to five models and its potential customer reach triples. Over the next 12 months, Jaguar aims to be among the most changed brands in the auto industry. Jaguar Land Rover North America’s Eberhardt will outline the historic brand’s transformation including the expansion of its entire lineup with the XE compact luxury sedan and the F-PACE compact luxury SUV and new customer care strategies.
PICTURED: Jaguar Land Rover President and CEO Joe Eberhardt addressing the Automotive Press Association to share his insight on Jaguar’s new approach to target the heart of the U.S. luxury market.